Marketing is the distribution of finished products to wholesale partners or directly to end-consumers. It involves the careful transportation and storing of products, filtered and blended to ensure they meet the relevant local requirements and standards. CADA can supply bunker fuel for ships to clients globally and jet fuel to airlines at airports around the world. CADA sells gasoline and lubricants directly to local end-users in Africa.
Commodities are not always produced close to where there is demand. CADA traders act as distributors, supplying clients and moving products around the world. Most of the world’s oil is produced in the Middle East and most of the demand is in Asia.
The balance between supply and demand in energy and commodity products can be affected by many factors. In the longer term, demand trends are driven by economic conditions, technological advances or changes in government policy.
In the short term, weather or political unrest can affect the balance between demand and supply, and leave commodities producers, processors or distributors with too much or not enough product. In addition to long term supply arrangements with clients CADA ensures industrial clients have the steady supply of product they need to continue with the smooth day-to-day running of their operations – physical commodity trading firms seek to identify and address short term market imbalances.